Choosing the right SEO keywords to target your prospects
I’m about to share the online techniques that you should be using!
So, do you want to know THE golden rule for choosing the right SEO keywords to drive more traffic to your website?
Of course you do.
There’s so much written about how to ensure that you are using the right Search Engine Optimisation (SEO) phrases and keywords when writing content for your advertisements, blog or website. Choosing the right SEO keywords can seem like a minefield to a novice, however there are some simple rules, which, if followed, mean that you will see more of your prospects visiting your website in no time at all.
And luckily for you, I’m summarising these simple rules with you here, so that you can just get on with creating good quality content, safe in the knowledge that you’re doing it right.
What it SEO?
SEO essentially means using the same words, phrases and terminology as your target audience, known as keywords. It’s about tweaking your content so that you rank higher in search engines. SEO can also involve obtaining links from other websites back to your own.
The golden rule: are you ready for it?
Get to know your prospects. Yes, it’s that simple.
Because despite living in a digital age, we are always, always going to be selling to people. So before I move onto the technical bit, I’d like to invite you to get to know your customers as people, not simply as ‘traffic’.
Firstly, identify them and find out what they care about, because these insights can ultimately be translated into search keywords later on.
But for now: empathise with your customers, find out about their behaviours, what causes them headaches and therefore what might inspire them to take action.
By doing this, you’ll quickly find that a picture begins to emerge which can guide you towards the topics and keywords you need to focus on in order to achieve your goals.
Tools to help you with the technical bit
Specifically designed for advertisers, Google’s Keyword Planner can help you to identify the best keywords for your business by showing you how a list of words and phrases may perform. It will also list the average number of times people searched for your chosen keywords.
You’ll find that in almost all instances, selecting a low competition keyword will give you a better chance of ranking for it.
Social Listening options
You can also make use of software services and tools that include keyword research, such as the BuzzBundle Social Listening tool. This can help you to pull together a collection of keywords that align with exactly what your prospects are searching for when they go online.
How many words to use?
Google views content which has over 400 words good quality. In addition to this, Google also looks at how accessible your content is to the average reader, so it’s best to keep things as simple as you can.
I’d be very interested in hearing your stories of success, and so please do leave me a comment. Wishing you lots of luck with optimising your SEO keywords!
The MAP Addiction!
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